Legal News

New Jersey Issues Reminder to Attorneys Using Awards in Advertising
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

lawyer advertising rules

Summary: The New Jersey Supreme Court Committee on Lawyer Advertising issued a notice after receiving numerous complaints on how attorneys were using honorary awards in advertising.

New Jersey has been experiencing numerous complaints about how lawyers are using the terms “Super Lawyers,” “Rising Stars,” and “Best Lawyers in advertising. The New Jersey Supreme Court Committee on Lawyer Advertising was forced to issue a reminder after receiving so many grievances.

  
What
Where


Lawyers are allowed to refer to the honorary titles in their advertising “only when the basis for comparison can be verified” and when the group giving the award “has made adequate inquiry into the fitness of the individual lawyer.”

Read THR Names the Top 100 Power Lawyers of 2016.

The inquiry must be more rigorous than a simple tally of years practicing and lack of disciplinary notes in their history. The committee wants to see an in-depth inquiry that is more than just a tally of votes by telephone, email, or text.

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




The committee reemphasized that when an award has gone through this process, lawyers that wish to use it in their advertising must provide a description of the methodology of the award. When the award includes superlatives such as “super,” “best,” “superior,” or “leading,” then the advertising “must state only that the lawyer was included in the list with that name, and not suggest that the lawyer has that attribute.”

See Lawyers Resorting to Big TV Ads for Business.



An example given by the committee’s notice is as follows: “Jane Doe was selected to the 2016 Super Lawyers list. The Super Lawyers list is issued by Thomson Reuters. A description of the selection methodology can be found at www.superlawyers.com/about/selectionprocessdetail.html. No aspect of this advertisement has been approved by the Supreme Court of New Jersey.”

Is this a fair requirement for attorneys to follow? Tell us in the comments below.

To learn more about the Super Lawyers list, read Lawyers in Arizona Office of Greenberg Traurig Named to Super Lawyers List.

Photo: leiferlaw.com



 

RELEVANT JOBS

Litigation Attorney

USA-NY-Riverhead

Responsibilities The candidate should be able to independently manage own caseload through all ph...

Apply now

Sr. Trial Attorney

USA-CA-Glendale

Bodily Injury Auto, Bodily Injury Commercial, Bodily Injury Homeowners, Commercial Auto, Commercial ...

Apply now

Attorney with 1+ year experience - Position is in Probate Law

USA-TX-Richardson

Looking for an associate attorney with at least one year of experience.  We are a boutique prob...

Apply now

Litigation Attorney

USA-AL-Mobile

Provide comprehensive litigation support to clients through managing internal and external investiga...

Apply now

BCG FEATURED JOB

Locations:

Keyword:



Search Now

Business and Transactional Associate Attorney

USA-CT-Middletown

Middletown office of a BCG Attorney Search Top Ranked Law Firm seeks business and transactional asso...

Apply Now

Business and Transactional Associate Attorney

USA-CT-Hartford

Hartford office of a BCG Attorney Search Top Ranked Law Firm seeks business and transactional associ...

Apply Now

Business and Transactional Associate Attorney

USA-CT-East Haven

East Haven office of a BCG Attorney Search Top Ranked Law Firm seeks business and transactional asso...

Apply Now

Most Popular

SEARCH IN ARCHIVE

To Top