Legal News

New Jersey Issues Reminder to Attorneys Using Awards in Advertising
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

lawyer advertising rules

Summary: The New Jersey Supreme Court Committee on Lawyer Advertising issued a notice after receiving numerous complaints on how attorneys were using honorary awards in advertising.

New Jersey has been experiencing numerous complaints about how lawyers are using the terms “Super Lawyers,” “Rising Stars,” and “Best Lawyers in advertising. The New Jersey Supreme Court Committee on Lawyer Advertising was forced to issue a reminder after receiving so many grievances.

  
What
Where


Lawyers are allowed to refer to the honorary titles in their advertising “only when the basis for comparison can be verified” and when the group giving the award “has made adequate inquiry into the fitness of the individual lawyer.”

Read THR Names the Top 100 Power Lawyers of 2016.

The inquiry must be more rigorous than a simple tally of years practicing and lack of disciplinary notes in their history. The committee wants to see an in-depth inquiry that is more than just a tally of votes by telephone, email, or text.

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




The committee reemphasized that when an award has gone through this process, lawyers that wish to use it in their advertising must provide a description of the methodology of the award. When the award includes superlatives such as “super,” “best,” “superior,” or “leading,” then the advertising “must state only that the lawyer was included in the list with that name, and not suggest that the lawyer has that attribute.”

See Lawyers Resorting to Big TV Ads for Business.



An example given by the committee’s notice is as follows: “Jane Doe was selected to the 2016 Super Lawyers list. The Super Lawyers list is issued by Thomson Reuters. A description of the selection methodology can be found at www.superlawyers.com/about/selectionprocessdetail.html. No aspect of this advertisement has been approved by the Supreme Court of New Jersey.”

Is this a fair requirement for attorneys to follow? Tell us in the comments below.

To learn more about the Super Lawyers list, read Lawyers in Arizona Office of Greenberg Traurig Named to Super Lawyers List.

Photo: leiferlaw.com



 

Interesting Legal Sites You May Like


BCG FEATURED JOB

Locations:

Keyword:



Search Now

Civil Litigation Associate Attorney

USA-FL-Coral Gables

Coral Gables office of our client seeks civil litigation associate attorney with 3+ years of experie...

Apply Now

Family Law Attorney

USA-UT-Ogden

Ogden office of our client seeks family law attorney with 2+ years of experience. The candidate will...

Apply Now

Insurance Defense Litigation Attorney

USA-FL-Boca Raton

Boca Raton office of our client seeks attorney with 5+ years of insurance defense litigation experie...

Apply Now

RELEVANT JOBS

Associate Attorney

USA-CA-Novato

Attorneys helping people........Brayton Purcell LLP is an extremely busy plaintiff\'s litigation pra...

Apply now

Casualty Attorney II

USA-CA-Irvine

Kuluva, Armijo & Garcia is seeking an experienced and skilled California litigator for the position ...

Apply now

Legal Assistant

USA-CA-Los Angeles

Small, real estate transactional and litigation law firm seeks EXPERIENCED part-time legal assistant...

Apply now

Mediation Coordinator

USA-NY-New York City

The Civil Appeals Mediation Program (“CAMP”) for the Second Circuit Court of Appeals inv...

Apply now

SEARCH IN ARCHIVE

To Top