Lawyers

Lawyers Resorting to Big TV Ads for Business
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

TV lawyers

Summary: The legal market is forcing law firms to resort to desperate and powerful measures to secure big paydays and more business.

Lawyers are taking to advertising to drive business forward. The report, Trial Lawyer Marketing: Broadcast, Search, and Social Strategies, found that lawyers are using television ads to get their names out there and at a big expense.

  
What
Where


Spending on television ads has grown faster for lawyers than any other. Lawyers are expected to spend nearly $900 million for television advertising this year. In 2008, spending was 68 percent lower than the numbers today.

The high spending goes along with Google keyword searches with a search like “San Antonio car wreck attorney” that costs $670 per click. The report found that 23 of the 25 top search linking ads are for personal injury lawyers.

The President of the U.S. Chamber Institute for Legal Reform, Lisa A. Rickard, states “The plaintiffs’ bar orchestrates some of the most sophisticated and relentless marketing campaigns in our society. With top key words for lawsuits costing more than $600 per click, there is clearly huge money to be made in the lawsuit industry. But is this the kind of civil justice system we wish to have?”

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




The most ads run are by Tampa and Orlando, Florida personal injury lawyers. A single law firm in Houston, Texas will pay $25 million for their ads. The largest category of TV ads is for pharmaceuticals, with medical devices and asbestos/mesothelioma coming next.

Law firms are also resorting to creating informational websites that are much more like “fishing” sites that collect the personal data of visitors. They also rely on social media to communicate with journalists about lawsuits, to align with activist groups for support, and utilize bogus accounts to market their lawsuits.



Source: http://www.instituteforlegalreform.com/resource/lawyer-spending-on-tv-ads-growing-six-times-faster-than-all-others-report-finds

Photo: coloribus.com



 

Interesting Legal Sites You May Like


BCG FEATURED JOB

Locations:

Keyword:



Search Now

Complex Commercial Disputes Associate Attorney

USA-WI-Green Bay

Green Bay office of an AmLaw firm seeks Complex Commercial Disputes Associate Attorney with 1 year o...

Apply Now

Patent Agent with 1 year of chemistry experience

USA-CA-Palo Alto

Palo Alto office of our client seeks entry-level patent agent with 1 year of experience. The candida...

Apply Now

RELEVANT JOBS

Paralegal

USA-OH-Columbus

Law Office of Dmitriy Borshchak is actively seeking a qualified Paralegal to join their team in Colu...

Apply now

Paralegal

USA-TX-Houston

Established law firm seeking an experienced civil / plaintiff litigation paralegal capable of answer...

Apply now

Contract Attorney

USA-TX-San Antonio

Business litigation and transaction firm located in Downtown San Antonio is seeking a contract attor...

Apply now

Legal Assistant / Paralegal

USA-GA-Marietta

Come and join the team of Farmer Farmer & Brown Law Firm! We are looking for an experienced bilingua...

Apply now

SEARCH IN ARCHIVE

To Top