Loeb & Loeb Picks up Federal Advertising Veteran
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Loeb & Loeb have hired the deputy of National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB), a savvy federal employee who, returning to the pool of private practice, brings with him over a decade and a half of experience working in advertising regulation. Keeping up their desire for experienced talent, with Mallen they are bringing in one of the most experienced men in his field.

“David’s distinguished background enhances our ability to service clients on cutting-edge matters involving the convergence of advertising and promotions, emerging media, technology, privacy and consumer protection law,” said Kenneth R. Florin, co-chair of Loeb & Loeb’s Advanced Media and Technology Department.


This distinguished background began with a B.S. from Cornell University, and then a J.D. from Albany Law School of Union University, which he acquired before moving on to his long-term, 15 year stay at NAD. Building his tool base of various experiences is what made him so interesting to Loeb & Loeb.

“David will be a great resource to help clients understand how to effectively develop strong messaging in order to avoid or overcome competitive or regulatory challenges in marketing and advertising,” said James D. Taylor, co-chair of the firm’s Advanced Media and Technology Department, “and he brings a unique skill set to help clients secure positive results if challenged.”

Not only has he acquired a rich set of experiences working on a wide range of national advertising campaigns, analyzing legal communication and claim substantiations, involving such projects as consumer household projects and telecommunication services, being a representative of the Advertising Self-Regulatory Council as NAD’s Deputy Director, but he also spoke extensively of his experiences, become a highly sought speaker and lecturer for legal and trade association events. In this regard, he has spoken at the ABA Consumer Protection and Antitrust Law meetings, among a range of other events, giving him the unique skill set not only of handling diverse litigation, but to speak on it and educate others to do likewise.

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As for his interest in Loeb & Loeb, he said that “Loeb & Loeb has built an impressive practice that addresses a wide array of issues in the advanced media, advertising and marketing fields. They are at the forefront of this very dynamic industry and I am looking forward to returning to private practice and becoming a part of Loeb’s continued leadership in the space.”

Loeb & Loeb seemed to him a natural fit in his return to private practice, as its advertising litigation is at the forefront of the industry.



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