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Assessing Marketability of Legal Practice Areas Across the United States
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Unlocking Insights: BCG Attorney Search Releases “State of the Lateral Law Firm Legal Market 2024” Report

In the dynamic realm of the legal industry, understanding the marketability of various practice areas is imperative for law firms and legal professionals to thrive. BCG Attorney Search, a premier recruitment firm specializing in legal placements, has unveiled its comprehensive report titled “State of the Lateral Law Firm Legal Market 2024.” Drawing upon a vast dataset comprising over 24,000 candidates and 35,000 law firms across 300 practice areas and 50 states, this report offers invaluable insights into the strengths and weaknesses of different legal practice areas across the United States.

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A Tailored Approach to Legal Recruitment

BCG Attorney Search prides itself on representing candidates across all practice areas and geographical locations. With a commitment to assisting individuals seeking permanent legal positions in firms of various sizes and across the nation, the firm’s meticulous analysis, grounded in a wealth of candidate applications and firm interactions, provides a unique understanding of the legal job market. This approach facilitates a refined strategy in legal recruitment, ensuring that only the most suitable candidates are matched with law firms, thereby bolstering the overall strength and effectiveness of the legal workforce.


Navigating the Competitive Landscape

By identifying the most marketable practice areas, law firms, and individual attorneys can better position themselves within the competitive legal landscape. Focusing on high-demand areas can enhance firms’ competitiveness and increase their chances of success. Moreover, law firms can differentiate themselves from competitors by emphasizing their strengths in sought-after practice areas, thus attracting top talent and clients.

Ranking Methodology and Insights

BCG Attorney Search employed a robust methodology that considered various crucial data points to assess the marketability of legal practice areas. This included analyzing the number of applications sent, interviews obtained, and placements made for candidates across different practice areas. Each data point was weighted according to its significance, particularly on interviews obtained and placements made. By normalizing and scaling raw scores, BCG enabled easy comparison and interpretation across practice areas, providing a standardized framework for assessing marketability.

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Top 3 Practice Areas per Location

Western States:

  1. Labor Law – Union Representation (Score: 100)
  2. Real Estate Law – Land Development (Score: 98)
  3. Family Law – High Asset Divorce (Score: 96)

Mountain Region:

  1. Labor Law – Union Relations (Score: 100)
  2. Environmental Law – Conservation (Score: 98)
  3. Real Estate Law – Commercial Transactions (Score: 96)


  1. Estate Planning – Farm Successions (Score: 100)
  2. Real Estate Law – Urban Development (Score: 98)
  3. Employment Law – Labor Relations (Score: 96)

East Coast:

  1. Employment Law – Executive Contracts (Score: 100)
  2. Real Estate Law – Commercial Transactions (Score: 98)
  3. Family Law – High Asset Divorce (Score: 96)

Central Region:

  1. Corporate Law – International Mergers (Score: 100)
  2. Intellectual Property Law – High-Tech Patents (Score: 98)
  3. Commercial Litigation – International Disputes (Score: 96)

Insights for 2024 and Beyond

The insights gleaned from BCG’s report offer valuable guidance for navigating the complexities of the legal landscape in 2024 and beyond. By identifying trends and demand patterns for specific practice areas, stakeholders can tailor their strategies to capitalize on emerging opportunities and enhance competitiveness. Whether it’s aligning practice areas with market demand, making informed career decisions, or strategically positioning law firms within the competitive landscape, the data provided by BCG Attorney Search serves as a roadmap for success in the dynamic and ever-evolving legal industry.

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