Legal Career Resources

Create a Unique Selling Proposition
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)

unique selling proposition

Summary: A good recruiter is able to create a unique selling proposition (USP) to get their clients find the best law firm fit possible.

Even the best candidate needs a strong unique selling proposition or USP to help them stand out above the rest of the candidates. Recruiters are able to help their clients create a strong USP. Most attorneys will find that they don’t have time to spend on marketing themselves to other firms, including creating their USP, so this is where a recruiter can help. By providing a USP, you are showing that you will go above and beyond.


An exceptional USP will be able to address a need that the law firm has that the candidate can fill. Many people that try to write a USP on their own struggle to make it concise and powerful at the same time. The recruiters at BCG Attorney Search are able to edit the USP until all generalities are removed and the end product is crisp, clear, and to the point. Once they have your USP down to a sentence or two, they can integrate it into each paragraph of your cover letter, reinforce it when speaking in person with the firm about you and teach it to you to use during interviews.



Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!


Interesting Legal Sites You May Like




Search Now

Mid-level Litigation Attorney with motions experience


Seattle office of our client seeks mid-level litigation attorney with 3-5 years of experience, inclu...

Apply Now

Environmental /Land Use Attorney with 2-3 years of experience

USA-CA-San Francisco

San Francisco office of our client seeks environmental /land use attorney with 2-3 years of experien...

Apply Now

Litigation Attorney with 2-5 years of insurance defense experience


Jacksonville office of our client seeks litigation attorney with 2-5 years of previous insurance def...

Apply Now

Patent Litigation Attorney with 3-5 years of computer science experience


Chicago office of our client seeks patent litigation attorney with 3-5 years of experience. The cand...

Apply Now




Boutique East Bay litigation defense firm is seeking a junior to mid-level attorney. Candidates for ...

Apply now

Family Law Paralegal


The right person for this job will grasp basic and complex divorce and family law issues, have stron...

Apply now

Products Liability & Mass Tort Litigation Associate


The candidate must have 1- 5 years of civil litigation experience, preferably with some background i...

Apply now

Paralegal - Insurance Defense


Downtown Insurance Defense Law Firm seeks an experienced paralegal with at least 3-5 year\'s experie...

Apply now

Most Popular


To Top