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Create a Unique Selling Proposition
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unique selling proposition

Summary: A good recruiter is able to create a unique selling proposition (USP) to get their clients find the best law firm fit possible.

Even the best candidate needs a strong unique selling proposition or USP to help them stand out above the rest of the candidates. Recruiters are able to help their clients create a strong USP. Most attorneys will find that they don’t have time to spend on marketing themselves to other firms, including creating their USP, so this is where a recruiter can help. By providing a USP, you are showing that you will go above and beyond.


An exceptional USP will be able to address a need that the law firm has that the candidate can fill. Many people that try to write a USP on their own struggle to make it concise and powerful at the same time. The recruiters at BCG Attorney Search are able to edit the USP until all generalities are removed and the end product is crisp, clear, and to the point. Once they have your USP down to a sentence or two, they can integrate it into each paragraph of your cover letter, reinforce it when speaking in person with the firm about you and teach it to you to use during interviews.



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