Legal News

Google Licenses the Name ‘KitKat’ for its Next Version of Android
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Google and Nestle have struck a deal regarding licensing the name ‘KitKat’ for Google’s next version of its Android phone. Google’s Pichai Sundarajan, senior VP overseeing Android, Chrome, and Google Apps, announced the name this morning.

On Google’s ‘about android’ page, there is an image of a Kit Kat bar with an Android themed wrapper, according to Tech Crunch. The Technology site notes that the pairing of Nestlé’s confectionary KitKat, with the technology giant Google, is an odd one. But candy and phones are about to come hand in hand along with this deal.

  
What
Where


Google explains that no money changed hands, and that the two companies are cross promoting. There is a contest along with the promotion that will “place Nexus 7 vouchers and Google Play credits in participating KitKat bars. There will also be a few actual Android shaped bars in some markets.”

John Lagerling, director of Android global partnerships commented, “this is not a money-changing-hands kind of deal.” He went on to say that this was all about doing something new which was “fun and unexpected.”

The backstory to how the deal was created was cute. According to Mr. Lagerling, late night coding is accompanied by KitKat snacking. Inspired by the tastiness of the chocolate confection, someone said ‘why don’t we call the release KitKat?’ Not knowing who to turn to, the company reached out to Nestle and cold called their UK advertising agency to propose the idea. The next day Swiss Nestle had a conference call. Patrice Bula, Nestlé’s marketing chief told the BBC, “very frankly, we decided within an hour to say let’s do it.”

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




Google will have exposure in convenience stores and supermarkets, and Android phones will have Kit Kat written on them, generating nice brand exposure for the candy maker. Nestle will make more than 50 million Kit Kat bars with Google’s Android mascot on them.





 

RELEVANT JOBS

Legal Assistant / Office Manager

USA-CA-Napa

Seasoned legal assistant / paralegal office manager wanted for small civil law firm in Napa. The ide...

Apply now

Associate Attorney - CA and NV

USA-NV-Las Vegas

We are a small civil litigation firm in Henderson, NV with immediate availability. We also have a 7 ...

Apply now

New Jersey Worker's Compensation Associate Attorney

USA-NY-New York City

Expanding insurance defense firm is seeking a New Jersey attorney with 1-3 years of experience in Wo...

Apply now

Associate Attorney

USA-CA-Los Angeles

An AV-rated civil litigation defense law firm near LAX specializing in financial services defense is...

Apply now

BCG FEATURED JOB

Locations:

Keyword:



Search Now

Mid-Level Family Law Attorney

USA-NV-Zephyr Cove

Family law associate with 3-5 years of experience needed for Sacramento, Truckee, Zephyr Cove/South ...

Apply Now

Mid-Level Family Law Attorney

USA-CA-Sacramento

Family law associate with 3-5 years of experience needed for Sacramento, Truckee, Zephyr Cove/South ...

Apply Now

Domestic Law Attorney

USA-WY-Cheyenne

Cheyenne office of a BCG Attorney Search Top Ranked Law Firm seeks attorney with experience. The can...

Apply Now

Most Popular

SEARCH IN ARCHIVE

To Top