SEPTA Ad Space a Battleground for Philly Law Firms
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)

The city of brotherly love is getting a taste for local personal-injury law firms’ tactics of dog eat dog. The SEPTA buses, coming down JFK Blvd. upto city hall, where William Penn overlooks center city Philadelphia, are the ad space for firms to show their names and quality to the city’s people.

A cozy 1.5 million people live in walkable Philly, which boasts rail trains, subways, trams, and buses. Overall the city boasts a very developed public transport. Many of the residents and commuters notice the law firm ads in that space. Two of the more popularly known firms are waging an antitrust war over that space. The details are that one firm is accusing the other firm of under the table and illegal moves to “lock up advertising on SEPTA buses, at the Wells Fargo Center, and on KYW radio, among other spots.”


Larry Pitt & Associates claims to have suffered as a result of Lundy Law’s exclusive dealing. He continues his argument by mentioning that SEPTA loses revenue and the public is further deprived of information about legal services. He continues to say that “he and other personal-injury lawyers had been advertising, or sought to advertise on SEPTA buses but were told last year that Lundy had locked up advertising with exclusive contracts that barred ads on the outside of buses from other lawyers,” according to Philly.com.

There is no question that more mind space in the ad arena translates into more revenue for a firm, so this fight is very serious. A lawsuit has been filed in the federal district court in Philadelphia. Larry Pitt & Associates has accused Lundy Law of violating the Sherman Antitrust Act by “illegally signing exclusive ad contracts.” Exclusive dealing is condemned and scrutinized under several provisions of antitrust laws. Section 1 of the Sherman Act prohibits contracts “in restraint of trade,” section 2 of the Sherman act which makes it illegal to “monopolize” section 2 of the Clayton Act prohibits exclusive arrangements which “substantially lesson competition,” lastly, section 5 of the FTC Act prohibits “unfair methods of competition.”

Lundy counters that the inside of buses are available to be advertised on, at the other law firms’ own discretion. Both parties have hired top notch representation. Lundy is represented by Robert Heim, a top litigator at University City-based Dechert L.L.P, “one of the nation’s most prominent firms ranked near the top of national charts in terms of profitability.” Pitt is represented by DLA Piper /a> The stakes are high and the situation is getting hot. Pitt claims that the anti-competitive exclusive deal has caused his revenue to decline by 15%. While Lundy claims that the suit is personal and has nothing to do with anti-trust law. SEPTA can hope to gain revenue from the competing firms.

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




Criminal Defense Attorney Position - Experience Required

USA-CA-Los Angeles

Busy criminal defense firm looking for an experienced criminal defense associate who can manage othe...

Apply now

Estate Planning Attorney

USA-CA-Rancho Cucamonga

Job Details Full-time | Part-time$45 - $50 an hour Heather Lynn Law, APC www.heatherlynnlaw...

Apply now

Chief Counsel, Securities and Public Company Matters

USA-NY-New York City

Transfix, named to Forbes’ “Next Billion-Dollar Startups” list, is the leading tra...

Apply now

Immigration Attorney

USA-CA-Los Angeles

Immigration Attorney Job Description El Rescate is a non-profit agency that provides legal immig...

Apply now




Search Now

Liability Defense Attorney

USA-FL-Fort Lauderdale

Ft. Lauderdale office of our client seeks liability defense attorney with 3+ years of insurance defe...

Apply Now

Senior Family Law Associate Attorney


Murrieta office of a BCG Attorney Search Top Ranked Law Firm seeks senior family law associate attor...

Apply Now

Litigation Associate Attorney

USA-CA-San Francisco

San Francisco office of a BCG Attorney Search Top Ranked Law Firm seeks litigation associate attorne...

Apply Now

Most Popular


To Top