Legal News

Twinkies Return as Hostess Rises from the Ashes
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Twinkies are back! The brand that brought us such a suggestively named range of products – Twinkies, Ding-Dongs, Snow-Balls, Ho-ho’s – is back, with new owners, after Hostess plunged in its fight with unionized workers, who strangled the company with their demands, as Hostess attempted to reorganize itself during bankruptcy with restructuring expert Greg Rayburn. Or as the union workers might say, Hostess just never innovated their products to keep up. Whatever the case, Twinkies have been missed, as well as other Hostess products, and a range of competitors have stepped in to take in the gaping hole in empty-calorie snack food.

The boxes will look the same, though they will say “The Sweetest Comeback in the History of Ever,” a kinda cutesy tagline. We will be seeing them return on July 15.

  
What
Where


The company is up and running, but some things are different. As the original Hostess went down, they shed product brands one by one, selling Wonder Bread to Flower Foods and Little Debbie snack cakes to Drake’s Cakes. Metropoulos & Co. and Apollo bought Twinkies and some other cakes for $410 million.

There are only four factories in the leaner more efficient Hostess set up, as opposed to 11, and only some of the previous workers are coming back, and that without their union. Though they will be selling fewer products, they may take the advice of the union protesters and expand their lineup. Their products basically feature spongy cakes, creamy filling, and thick frosting, but they could experiment with various flavors and add something crunchy.

“We can have some fun with that mixture,” the president of Hostess, said Rich Seban, according to the Huffington Post. He also suggested they could get into the gluten-free market, add fiber, lower sugar or sodium, per current trends in diet.

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




And so the extended lent of Twinkie absent is over.





 

Interesting Legal Sites You May Like


BCG FEATURED JOB

Locations:

Keyword:



Search Now

Mid-Level Commercial Business Litigator

USA-CA-Los Angeles

Los Angeles office is seeking a commercial business litigation attorney with 2-5 years of experience...

Apply Now

Senior Level Litigator

USA-CA-Woodland Hills

Woodland Hills office is seeking a litigation attorney with 5-7 years of experience and a background...

Apply Now

Litigation Associate Attorney

USA-CT-Stamford

Stamford office of our client seeks litigation associate attorney with 3+ years of experience. The c...

Apply Now

Experienced Estate Planning Attorney

USA-CA-Torrance

Torrance office is seeking an estate planning attorney with 7-10 years of experience.

Apply Now

RELEVANT JOBS

Patent / IP Paralegal

USA-WA-Seattle

Patent / IP Paralegal This is an exciting opportunity to work for one of the top law firms in the...

Apply now

Associate Attorney

USA-TX-Sugar Land

Insurance Defense firm seeks an Associate Attorney with a MINIMUM of 3-5 years\' experience in litig...

Apply now

Litigation Associate Attorney

USA-CA-Los Angeles

Statewide, growing, litigation law firm, named one of the Top Boutique Law Firms in California by th...

Apply now

Associate Attorney - Insurance Defense Litigation

USA-NY-Huntington

Growing Long Island insurance defense firm seeking 1 to 5 year associate attorney for their Hun...

Apply now

SEARCH IN ARCHIVE

To Top