BCG Attorney Search, one of the nation’s leading legal recruiting firms, is calling attention to a critical distinction many attorneys overlook when navigating their job search: the difference between attorney placement and attorney recruiting. Understanding this difference, BCG says, can be the key to landing more interviews, receiving stronger offers, and building a lasting career.
Read more from this report: Attorney Placement vs. Attorney Recruiting

According to BCG, traditional attorney recruiting is “position-first.” In this model, a recruiter waits for law firms to post an open position, then submits candidates who appear to fit the firm’s requirements. This means candidates are competing with potentially dozens—or hundreds—of other applicants for the same job. It also limits candidates to only those positions that happen to be posted at the time they are searching. The result is often fewer interviews, longer job searches, and less control over career direction.
By contrast, attorney placement is “candidate-first.” BCG’s placement model starts with the attorney, not the job posting. The process begins with an in-depth assessment of the candidate’s background, skills, and long-term career goals. From there, BCG creates a “market map” of every law firm where the candidate could be a potential fit—not just firms with posted openings, but also those that may have unadvertised hiring needs or be willing to create a role for the right attorney.
Once the market is mapped, BCG takes a proactive approach, contacting firms directly and presenting the attorney as a potential solution to their staffing needs. This approach opens doors to opportunities candidates would never see on job boards and allows them to create competition among firms for their services.
BCG stresses that this candidate-first method provides momentum. When multiple firms are reviewing a candidate at the same time, it creates parallel interview tracks and improves the likelihood of receiving multiple offers. This, in turn, gives attorneys leverage when it comes to choosing the firm that best fits their practice focus, compensation expectations, mentorship needs, and career trajectory.
The firm also points out that its attorney placement system is structured, multi-staged, and data-driven. From profile building and market outreach to interview coaching and offer negotiation, BCG supports candidates at every step. The result, according to the firm, is significantly higher interview rates—sometimes two or three times higher than attorneys achieve on their own or with traditional recruiters.
BCG’s message to attorneys is clear: don’t passively wait for recruiters to call with openings. Proactive attorney placement gives candidates more control over their futures, more opportunities to explore, and ultimately, a better chance of finding the right long-term fit.
Read more from this report: Attorney Placement vs. Attorney Recruiting
