Max L. Siegel, former president of global operations for Dale Earnhardt, is rejoining Indianapolis’ Baker & Daniels to lead an expansion of the firm’s sports & entertainment practice.
Siegel represents a stable of entertainers and athletes.
While with Dale Earnhardt, Siegel was the highest ranking African-American executive in the NASCAR industry.
He has produced pop artists like Britney Spears, Usher and Justin Timberlake, and is apparently unapologetic. He has also worked with gospel stars Kirk Franklin and Donnie McClurkin, and has represented athletes Tony Gwynn and Reggie White.
He was last with Baker & Daniels from 1992 to 1994.
Founded in 1863, Baker & Daniels has offices in South Bend, Indianapolis, Chicago, DC, Fort Wayne and Beijing.
