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Report on Effective Legal E-Marketing
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SolicitorsSearch.com released a report on the impact social media and social networking sites can have as a low-cost marketing solution for law firms.

Using twitter for  microblogging, for example, is an effective means of making a companies institutional identity more personal. Sharing information quickly to potential clients, as well as broadening the scope to an international audience are some of the other advantages.

Google uses a mechanism which prioritizes content that is both recent and relevant, thus blog writing is also amenable to receiving better search rankings.

  
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The report also shows that one tool should not be used in isolation, and that it is important to utilize several of the popular mediums for social networking.



 

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