Breaking News

Barbie 1, Bratz 0
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

The company MGA has been officially forbidden to make and sell the Bratz dolls. After a four year legal battle with Matel a federal judge banned MGA from making and selling its less than politely named competitor to Barbie in dollhouse domination.

“It’s a pretty sweeping victory,” Mattel attorney Michael Zeller said. “They have no right to use Bratz for any goods or services at all.”

U.S. District Judge Stephen Larson ordered that MGA must immediately stop manufacturing Bratz dolls, although allowing them to wait till after the holiday rush to get them off the shelves. Barbie will apparently still have some competition this Christmas.

  
What
Where


The decision came as a shock to MGA, a decisive defeat for the toy newcomer. Since 2001, MGA’s Bratz dolls have given the more classic Barbie a good scare.  This ruling is based on the fact that the developer of the toys, Carter Bryant, came up with the idea for the dolls while working for Mattel.

The same jury later awarded Mattel $10 million for copyright infringement and $90 million for breach of contract after a lengthy trial stemming from Mattel’s 2004 lawsuit ended in August.

From the original four bratz dolls that Bryant developed, MGA has produced more than 40 dolls and spins offs, expanding the Bratz line and cutting into Mattel’s previous monopoly on plastic disproportionate dolls. All these related toys to the original Bratz idea are officially canned now even though MGA argues that the later generation dolls don’t violate the original copyright.

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!






 

RELEVANT JOBS

Immigration Attorney in Chicago IL

USA-IL-Chicago

A Chicago based Immigration law firm dedicated 100% to immigration law with two offices in...

Apply now

Licensed Virginia Attorney

USA-DC-Washington

Small real estate law firm seeks to fill a full-time position for a Virginia licensed attorney with ...

Apply now

Licensed Virginia Attorney

USA-VA-Charlottesville

Small real estate law firm seeks to fill a full-time position for a Virginia licensed attorney with ...

Apply now

Licensed Virginia Attorney

USA-VA-Norfolk

Small real estate law firm seeks to fill a full-time position for a Virginia licensed attorney with ...

Apply now

BCG FEATURED JOB

Locations:

Keyword:



Search Now

Public Finance Associate Attorney

USA-WA-Seattle

Seattle office of a BCG Attorney Search Top Ranked Law Firm seeks a public finance associate attorne...

Apply Now

Complex Civil Litigation Associate Attorney

USA-NY-New York City

New York City office of boutique firm seeks associate attorney with 4-6 years of complex civil litig...

Apply Now

Mid-Senior level Corporate Capital Markets/Securities Associate Attorney

USA-IL-Chicago

Chicago office of a BCG Attorney Search Top Ranked Law Firm seeks mid-senior level corporate capital...

Apply Now

Most Popular

SEARCH IN ARCHIVE

To Top