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Naked Juice Agrees to $9 Million Settlement for False Health Claims
Naked Juice has agreed to settle a lawsuit that alleges they misused health phrases, giving up $9 million, which means that if you bought the product between Sept. 27, 2007 and Aug. 19, 2013, you may be able to receive $75 if you have proof of purchase, or $45 if you don’t.
The problem that the owners of Naked Juice, PepsiCo, came across was their use of health slogans, such as “100% Juice,” “100% Fruit,” “From Concentrate,” “All Natural,” “All Natural Fruit,” “All Natural Fruit + Boosts,” and “Non-GMO.”
Regarding the latter, the suit brought against them, which was in fact a consolidation of five class complaints, claims, among other things, that the “non-GMO” label was false, that they did use genetically modified organisms in their drink, namely, a genetically altered soy.
Though PepsiCo has agreed to pay the settlement, they deny wrong doing, and insist that the claims brought against them are incorrect. In a statement, they said,
The ‘all natural’ claim on our label described the fruits and vegetables in the bottle—not the vitamin boosts added to some Naked beverages. Naked juice and smoothies will continue to be labeled “non-GMO,” and until there is more detailed regulatory guidance around the word “natural” —we’ve chosen not to use “All Natural” on our packaging.