Law Life

The Legal Industry Dominates in Content Marketing
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

content marketing

Summary: Content marketing can play a big role in how successful a law firm or attorney is in the industry, which is something they fully understand and take advantage of.

Law firms appear to have a handle on content marketing. They have turned to hiring their own employees or outsourcing to talented content marketers to make sure their featured content is compelling, relevant, and timely.

  
What
Where


Law firms Goodwin Procter and Baker & McKenzie are perfect examples of firms that are continually blogging about data privacy, new SEC regulations, intellectual property rights concerns, and other topics trending in the legal industry. They are not the only ones blogging. California Criminal Defense Attorney Grant Bettencourt regularly posts about topics such as DUI records, immigration cases, and more. Philadepelphia injury lawyer Joel J. Kofsky blogs about topics like smartphones, distracted driving, drone privacy issues.

Bettencourt explains his reasoning for being on top of content marketing, “A smart content strategy is an absolute must for reaching new clients. When people have a legal question or are worried about the fallout from an old DUI, immigration case, or felony conviction, they turn to Google for information. This is where content marketing can really prove invaluable. When legal practices publish engaging content that answers these questions, practices can raise their own profile and further establish themselves as a local leader on these hot issues.”

The best ways to keep up a strong content marketing strategy is to keep it simple, especially the language and terms used. As Kofsky says, “The best legal content marketing speaks to an educated audience without drowning in complex legalese that only alienates the reader. For example, personal injury law can be pretty complicated. I don’t try to explain the intricacies of personal injury law in a 350-word blog post: I focus on the one or two concerns most pressing to the audience and build from there.”

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




Effective content marketing will also be filled with thought leadership and current topics in the news. Law firms could be investing in TV or print ads but they understand that proper content marketing can play a bigger part on their success.

Source: http://www.huffingtonpost.com/brian-hughes/why-legal-firms-are-racin_b_9153896.html



Photo: commexis.com



 

Interesting Legal Sites You May Like


BCG FEATURED JOB

Locations:

Keyword:



Search Now

Junior Litigation Attorney

USA-TX-Dallas

Dallas office of our client, a Chambers ranked law firm, is actively seeking associates to join our ...

Apply Now

Investment Funds Attorney

USA-NY-New York City

New York City office of our client is seeking a mid-level attorney with hedge fund, private equity, ...

Apply Now

Intellectual property litigation attorney

USA-CA-San Francisco

San Francisco AmLaw office is seeking an intellectual property litigation attorney with 2-5 years of...

Apply Now

RELEVANT JOBS

Administrative Attorney

USA-IL-Chicago

Do you organize the social events for friends, family and co-workers? Are you someone who self-i...

Apply now

Intellectual Property Counsel – Prosecution

USA-MA-Brookline

Intellectual Property Counsel – Prosecution Dana Farber Cancer Institute Brookline, MA ...

Apply now

Associate Attorney

USA-CA-Walnut Creek

Statewide Applicants law firm looking for associate attorney to manage and handle significant caselo...

Apply now

Attorney, Child Welfare & Legal Advocacy

USA-CA-Oakland

NCYL seeks an Attorney to work on impact litigation and policy initiatives on behalf of children and...

Apply now

SEARCH IN ARCHIVE

To Top