Legal Technology News

Millennial Media Bought by AOL for $238 Million
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Millennial Media

Summary: The recently acquired AOL has now acquired a new company of their own – Millennial Media, a mobile ad tech company.

AOL was acquired just three months ago by Verizon, a U.S. telecom giant. Now AOL has announced they will be acquiring the mobile ad tech company Millennial Media for $1.75 per share. Once cash and debt are factored into the deal, AOL will be purchasing the company for around $238 million.

  
What
Where


AOL has been around for a long time and is one of the oldest Internet brands. They brought email and instant messaging. In 2001 they merged with Time Warner but had drifted into an independent company by 2009. Their new focus was in digital media, adding Huffington Post, TechCrunch, and Engadget to their roster. AOL also focused on original video content and programmatic advertising technology, gaining the attention of Verizon.

Verizon bought AOL for $4.4 billion, giving them easy access to the automated buying/selling of ads. Millennial Media was founded in Baltimore nine years ago. In 2012, the company was considered a billion-dollar company but has had trouble keeping up with the big names like Facebook. The hope is that Millennial Media will continue to foster AOL and Verizon’s growth into the mobile ad market.

It is expected that two-thirds of mobile ads in the U.S. will be spent on programmatic ads by 2016, for a total of $20 million.

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




Source: http://venturebeat.com/2015/09/03/verizon-owned-aol-acquires-mobile-ad-tech-company-millennial-media-for-238m/

Photo: adweek.com





 

RELEVANT JOBS

Principal, Board Governance Advisor

USA-CA-Newport Beach

 The Principal, Board Governance Advisor is responsible for supporting the Board of Directors o...

Apply now

Attorney

USA-CA-Los Angeles

LA based law firm with multinational practice seeks a Patent Prosecution / IP attorney. 2+ years of ...

Apply now

Paralegal / Legal Assistant I (USAO)

USA-VA-Alexandria

Duties and Responsibilities • provide a variety of direct legal support assistance to the C...

Apply now

Associate Attorney

USA-LA-New Orleans

Greenbaum Breuer and Associates is a high-volume New Orleans, LA based firm that practices exclusive...

Apply now

BCG FEATURED JOB

Locations:

Keyword:



Search Now

Associate Attorney

USA-OR-Portland

Portland office of a BCG Attorney Search Top Ranked Law Firm seeks an associate attorney with 1 year...

Apply Now

Real Estate And Commercial Litigation Attorney

USA-FL-Vero Beach

Vero Beach office of a BCG Attorney Search Top Ranked Law Firm seeks a real estate and commercial li...

Apply Now

Litigation Associate Attorney

USA-CA-San Diego

San Diego office of a BCG Attorney Search Top Ranked Law Firm seeks a litigation associate attorney ...

Apply Now

SEARCH IN ARCHIVE

To Top