Legal Technology News

Millennial Media Bought by AOL for $238 Million
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Millennial Media

Summary: The recently acquired AOL has now acquired a new company of their own – Millennial Media, a mobile ad tech company.

AOL was acquired just three months ago by Verizon, a U.S. telecom giant. Now AOL has announced they will be acquiring the mobile ad tech company Millennial Media for $1.75 per share. Once cash and debt are factored into the deal, AOL will be purchasing the company for around $238 million.

  
What
Where


AOL has been around for a long time and is one of the oldest Internet brands. They brought email and instant messaging. In 2001 they merged with Time Warner but had drifted into an independent company by 2009. Their new focus was in digital media, adding Huffington Post, TechCrunch, and Engadget to their roster. AOL also focused on original video content and programmatic advertising technology, gaining the attention of Verizon.

Verizon bought AOL for $4.4 billion, giving them easy access to the automated buying/selling of ads. Millennial Media was founded in Baltimore nine years ago. In 2012, the company was considered a billion-dollar company but has had trouble keeping up with the big names like Facebook. The hope is that Millennial Media will continue to foster AOL and Verizon’s growth into the mobile ad market.

It is expected that two-thirds of mobile ads in the U.S. will be spent on programmatic ads by 2016, for a total of $20 million.

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




Source: http://venturebeat.com/2015/09/03/verizon-owned-aol-acquires-mobile-ad-tech-company-millennial-media-for-238m/

Photo: adweek.com





 

RELEVANT JOBS

Paralegal

USA-NE-Bellevue

Paralegal Big Fire Law & Policy Group LLP is seeking an experienced Paralegal to join our Firm. ...

Apply now

Senior Corporate / Commercial Attorney |

USA-VT-Burlington

Downs Rachlin Martin – Northern New England’s largest business law firm - has a signific...

Apply now

Senior Counsel, Shared Services & Litigation

USA-GA-Carrollton

Southwire is seeking to hire an experienced attorney to serve as Senior Counsel to provide advice an...

Apply now

Employment Advocate

USA-CA-Malibu

Legal Authority is at the forefront of the job placement industry. We are looking for an experi...

Apply now

BCG FEATURED JOB

Locations:

Keyword:



Search Now

Junior Litigation Associate Attorney

USA-CA-Beverly Hills

Beverly Hills office of our client seeks junior associate attorney with 1-2 years of experience in l...

Apply Now

Immigration Attorney

USA-CA-Oakland

Oakland office of our client seeks immigration attorney with 3-5 years of experience. The candidate ...

Apply Now

Litigation Associate Attorney

USA-TX-Fort Worth

Fort Worth office of our client seeks litigation associate attorney with 3-6 years of experience. Th...

Apply Now

Most Popular

SEARCH IN ARCHIVE

To Top