Legal News

Owner of Hellmann’s Sues Maker of “Just Mayo” for False Advertising
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Hellmann's mayo, Hampton Creek, false advertising

Summary: The parent company of Hellmann’s, Unilever, has sued the maker of “Just Mayo,” Hampton Creek, for false advertising.

Unilever, which is the maker of Hellmann’s, has filed a lawsuit against Hampton Creek for its use of the word “Mayo” in the name for its sandwich spread, according to The Associated Press.

  
What
Where


To read more stories about Unilever, click here.

Hampton Creek is based in California and is has labeled one of its products “Just Mayo,” which is free of eggs.

The complaint says that the word mayo implies the product is actually mayonnaise, which has eggs in it.

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




The lawsuit, which was filed in federal court, claims false advertising by Hampton Creek.

To read about more false advertising lawsuits, click here.



The lawsuit states that “Just May” is “stealing market share from Hellmann’s. Consumers and cooks have an expectation that mayonnaise should both taste and perform like mayonnaise. Just Mayo does neither.”

Euromonitor’s data says that the mayonnaise market is worth almost $2 billion annually and Unilever holds the biggest share of the market in the United States.

The company told The Wall Street Journal that it does not mislead consumers because the company advertises that it is a benefit for eggs to be missing from the product.

Unilever hired a marketing professor to conduct a consumer study online about the product. The study found that half of the study participants thought Just May was mayonnaise. The professor said more than 800 people took part in the survey.

Hampton Creek is a startup backed by Bill Gates and Just Mayo is its first product. The company is located in San Francisco.

To read more about Microsoft founder Bill Gates, click here.

Will Unilever win this lawsuit against Hampton Creek? Use our poll to share your thoughts.

Can Unilever Win its Lawsuit Against Hampton Creek?

View Results

Loading ... Loading ...

Image credit: The Associated Press



 

Interesting Legal Sites You May Like


BCG FEATURED JOB

Locations:

Keyword:



Search Now

Personal Injury Attorney with 3+ Years of Experience

USA-CA-Sherman Oaks

Sherman Oaks office of our client is seeking a personal injury attorney with 3+ years of CA experien...

Apply Now

Senior Trust and Estate Attorney/ Of Counsel

USA-CA-San Diego

San Diego office is seeking a trust and estate attorney at either the senior associate or of counsel...

Apply Now

Mid-level Litigation Securities Associate Attorney

USA-NY-New York City

New York City office of an AmLaw firm seeks Mid-level Litigation Securities Associate Attorney with ...

Apply Now

RELEVANT JOBS

Litigation Attorneys

USA-CA-Pleasant Hill

Civil litigation defense firm with offices in Contra Costa and Solano Counties, seeking litigation a...

Apply now

Senior Litigation Associate Attorney

USA-CA-Los Angeles

Gaglione, Dolan & Kaplan is looking to hire an associate attorney with 5 + years experience in insur...

Apply now

Associate Attorney

USA-DE-Wilmington

Manning Gross + Massenburg LLP (MG+M) is currently recruiting a junior to mid-level Associate for ou...

Apply now

Director of Resolution

USA-CA-Los Angeles

Tax firm seeks heavily seasoned attorney for director of resolution role. Min. 5 yrs of tax experien...

Apply now

Most Popular

SEARCH IN ARCHIVE

To Top