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How to Develop Business as a Lawyer
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How to Develop Business as a Lawyer

Summary: In a recent article, Harrison Barnes explores the many methods that attorneys can use to build business and obtain new clients.

In his article How to Develop Business as a Lawyer (How Can Lawyers Get Clients) Harrison Barnes discusses different methods for attorneys to increase their business. Barnes points out that generating clients and business is absolutely essential if one wishes to be a successful attorney. Plus, the more work you have, the more security you have.

  
What
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Every Person You Meet is a Potential Client

In the first point, Barnes states that every person you meet is in a position to be a current client or a future client. Barnes adds it is important never assume that someone could not be your client, but to assume that they or someone in their family certainly could be—so don’t take anyone you meet for granted.

Along these lines, an attorney must never take vendors, peers, relatives, former employers, and superiors for granted—these individuals could lead to a network of clientele. You never know whose brother, mother, or son-in-law may need an attorney!

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Talk About Work

Barnes reminisces about a lecture he attended on franchising law. An attorney rambled on for three painful hours, and many were noticeably bored during his presentation, but what stood out to Barnes is that this attorney handed out his business card to several members of the audience, therefore gaining several clients in one day. Barnes emphasizes the importance of discussing your work to attract clients.

Set a Good Example

Barnes notes that it’s very important to be the sort of attorney others would seek for representation. Perhaps the single most important trait to have as an attorney is a sense of integrity and a reputation for being honest. Barnes explains how it’s easy for dishonesty in an attorney’s personal life or work life to get around a community and damage a reputation quickly.

Be Interested in Others

It’s important that clients feel that their attorneys care about their problems. When an attorney is genuinely interested in the work he is doing, the better he will be at the work and the attorney will begin to seek people out to give them advice. When others sense you’re interested in your work, they’ll be more likely to listen to you because they know you truly care about the issue.

Even something as simple as letting clients speak and express their concerns can be very meaningful to a client. The fact that their attorney listens to them and considers their input will make the client feel great about the representation.

Barnes completes his article by reminding attorneys that they are there to serve others, and the more attorneys learn about their clients to facilitate attorney-client relationships, the better.

Barnes includes a great deal of detail in his article, How to Develop Business as a Lawyer (How Can Lawyers Get Clients). Head over to BCG Search to read the full article and gain valuable insight into developing business.

Photo credit: edgewater.org



 

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