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Facebook CEO Mark Zuckerberg unveiled a new feature called “Anonymous Login” that lets users sign up for websites without having to enter a name or email address, according to a report by Money CNN. The Anonymous Login button is colored black instead of Facebook blue. Anonymous Login lets users easily log in to applications without a username or a password.

The apps will be forbidden from collecting personal data from people who are using the feature. Using the Anonymous Login feature doesn’t grant users privacy from Facebook. The social media website will still be able to see everything users do that is connected to their accounts. Forbes notes that this means that because the company can better target ads based on where people use their accounts, this will in turn make the social media company more valuable as a data broker.

  
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Mark Zuckerberg, Facebook CEO said at the company’s annual F8 developers conference in San Francisco that “By giving people more power and control, they’re going to trust more apps,” according to Money CNN. Gartner analyst Brian Blau told CBS News over the phone that “You’re just trying out an app without identifying your Facebook identity.”

“You’ll be able to have an experience that’s synced, without the app knowing who you are,” Mark Zuckerberg said, according to CBS News. Facebook CEO Mark Zuckerberg described Anonymous Login as a way “to try apps without fear. We used to have this famous mantra, ‘move fast and break things,”‘ Mark Zuckerberg said at Facebook’s developer conference in San Francisco, according to the Times of India.

“As you get older you do gain perspective, and Facebook has,” said David Kirkpatrick, author of “The Facebook Effect,” a chronicle of the company’s early years. According to Investor Place, Mark Zuckerberg also announced a new feature for advertisers that are called the Audience Network.

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Image credit: www.money.cnn.com





 

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