Home

Ad Execs: Cannabis Ads for Legal Marijuana Will Generate Billions
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Advertisers and marketers are preparing for a universal legal pot market. The legal medicinal and recreational market is already estimated to be in the billions. 20 states and the District of Columbia have legalized medicinal marijuana use.

Colorado and Washington legalized recreational cannabis use for adults as of this year and the mass-culture advertising of cannabis products is going to happen quicker than you think, according to Greg Wagner, a former long-time ad executive who is now a lecturer and internship director in the marketing department at the University of Denver’s Daniels College of Business.

  
What
Where


According to CBS, advertising for the “stoner” is already here, some industry observers said, pointing to fast food chain Taco Bell, a division of restaurant giant Yum! Brands (YUM) and their jingle “late night munchies”, and slogans like “you’re out, you’re hungry”.

Wagner said, the right image and making it acceptable for mass-marketing would be the answer for ad companies, but they would also have to make it hip, by maybe creating a spokesman like the “Dos Equis man” ads.

Brewing companies and big corporations may be ready to get involved when marijuana becomes a legitimate, nationwide business. “And once they get in there, you are going to see some major branding going on,” Wagner said. “I can see Anheuser-Busch getting involved in this. I heard rumors of this over a year ago that they would probably get in there.”

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




If the right advertisers and sponsors get involved and legalizing marijuana becomes successful, marijuana ads could become commonplace.

Image Credit: 420medicated.com





 

RELEVANT JOBS

Senior M&A Attorney

USA-IL-Chicago

Our corporate boutique law firm is seeking a senior level M&A attorney with a book of business that ...

Apply now

Paralegal / Legal Assistant

USA-MN-Rochester

O\'Brien & Wolf, L.L.P., a general practice law firm in Rochester, Minnesota, is seeking a Family La...

Apply now

Medical Malpractice Attorney

USA-CO-Denver

Hall & Evans, LLC, one of Denver\'s most recognized and respected law firms, is continuing its expan...

Apply now

Litigation Associate Attorney

USA-CO-Denver

Hall & Evans, L.L.C., one of Colorado\'s most established law firms, currently has an opportunity fo...

Apply now

BCG FEATURED JOB

Locations:

Keyword:



Search Now

Litigation Associate Attorney

USA-FL-Miramar

Miramar office of our client seeks litigation associate attorney with 2 years of work experience han...

Apply Now

Insurance Defense/General Liability Attorney

USA-FL-Tampa

Tampa office of our client seeks insurance defense/general liability attorney with 5+ years of exper...

Apply Now

Municipal Law Associate Attorney

USA-CO-Centennial

Centennial office of our client seeks associate attorney with 2 years of Special District practice e...

Apply Now

Most Popular

SEARCH IN ARCHIVE

To Top