Home

Ad Execs: Cannabis Ads for Legal Marijuana Will Generate Billions
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Advertisers and marketers are preparing for a universal legal pot market. The legal medicinal and recreational market is already estimated to be in the billions. 20 states and the District of Columbia have legalized medicinal marijuana use.

Colorado and Washington legalized recreational cannabis use for adults as of this year and the mass-culture advertising of cannabis products is going to happen quicker than you think, according to Greg Wagner, a former long-time ad executive who is now a lecturer and internship director in the marketing department at the University of Denver’s Daniels College of Business.

  
What
Where


According to CBS, advertising for the “stoner” is already here, some industry observers said, pointing to fast food chain Taco Bell, a division of restaurant giant Yum! Brands (YUM) and their jingle “late night munchies”, and slogans like “you’re out, you’re hungry”.

Wagner said, the right image and making it acceptable for mass-marketing would be the answer for ad companies, but they would also have to make it hip, by maybe creating a spokesman like the “Dos Equis man” ads.

Brewing companies and big corporations may be ready to get involved when marijuana becomes a legitimate, nationwide business. “And once they get in there, you are going to see some major branding going on,” Wagner said. “I can see Anheuser-Busch getting involved in this. I heard rumors of this over a year ago that they would probably get in there.”

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




If the right advertisers and sponsors get involved and legalizing marijuana becomes successful, marijuana ads could become commonplace.

Image Credit: 420medicated.com





 

Interesting Legal Sites You May Like


BCG FEATURED JOB

Locations:

Keyword:



Search Now

Oil and Gas Attorney

USA-TX-San Antonio

San Antonio office of our client seeks oil and gas attorney with experience. The candidate will assi...

Apply Now

Mid-level Federal Income Tax Associate Attorney

USA-WA-Seattle

Seattle office of our client seeks mid-level tax associate attorney with 3-5 years of experience in ...

Apply Now

Litigation Attorney

USA-NJ-Red Bank

Red Bank office of our client seeks litigation attorney with 3-5 years of experience. The candidate ...

Apply Now

RELEVANT JOBS

Associate Attorney

USA-MD-Towson

Job Description: Progressive environmental and land use firm seeks Maryland-licensed lawyer to join ...

Apply now

LITIGATION ASSOCIATE ATTORNEY

USA-CT-Westport

Small civil litigation firm is looking to hire a full-time attorney for our Westport, CT office. Can...

Apply now

Administrative Coordinator

USA-CA-Torrance

Administrative Coordinator: TAKI LAW OFFICES, A PROFESSIONAL CORPORATION seeks a full-time (40 hrs/w...

Apply now

MID-HUDSON NY LAW FIRM ATTORNEYS & PARALEGALS WANTED

USA-NY-Chester

Attorneys and paralegals wanted for a fast growing Mid-Hudson NY commercial law firm with clients th...

Apply now

SEARCH IN ARCHIVE

To Top