Law Students

Acritas Survey Ranks the Most Popular Law Firm Brands
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)

Acritas has been putting out a yearly survey seeking out brand name power among top law firms, those that make over $1 billion in revenue. This year, despite Baker & McKenzie being knocked out from place as largest grossing law firm worldwide, a title that went to their rival, DLA Piper, they nevertheless retained the number one spot, which they’ve held since this list was first produced in 2010. Though DLA Piper only took the 5th spot, falling beyond Clifford Chance for number 2, Freshfields Bruckhaus Deringer for number 3, and Linklaters for number 4, the continued success of Baker may be based simply on the staying power of their previous place as highest grossing firm. After all, the gap between them and other companies is narrowing each year, and as more and more companies are globalized, Baker has more competition.

Acritas believes that clients are more selective than ever in choosing what brand to go with, and that is why their Sharplegal  Global Elite Brand Index isn’t a reproduction of the firms in rank of grossing. With more pressure put on businesses, they have become more canny than ever in attempting to secure the greatest value for their companies.


The 815 interviews that produced the study were conducted by phone to members of businesses with $1 billion plus revenue who had senior responsibility in their company for choosing legal services. The questions asked that contributed to the index ranking include what law firm was first to come to mind, which they felt most positively towards, and what firms were most considered for multi-jurisdictional deals and litigation.

This matters, for as Acritas CEO Lisa Hart Shepherd said, “A strong brand provides a critical advantage for law firms when it comes to being considered for a new matter. The international legal market is more competitive than ever before, so it’s essential that you remain top-of-mind with your clients.”

This might suggest more than providing outstanding services is required, but perhaps more focus on PR efforts, and branding oneself as a company.

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!



Associate Attorney


Full Job Description Tulsa law firm seeking an attorney with one to three years experience for an...

Apply now

Associate Attorney


General practice litigation firm looking for licensed attorney with zero to five (0-5) years of expe...

Apply now

Litigation Paralegal


South Hills plaintiff personal injury law firm seeking full-time litigation paralegal. Paralegal is ...

Apply now

Litigation Attorney / Labor & Employment


Our Sacramento office has an opportunity for a Labor & Employment/Litigation Attorney to join the fi...

Apply now




Search Now

Finance Attorney

USA-UT-Salt Lake City

Salt Lake City office of a BCG Attorney Search Top Ranked Law Firm seeks a finance attorney with 5+ ...

Apply Now

Senior Family Law Attorney


Fairfax office of a BCG Attorney Search Top Ranked Law Firm seeks a senior family law attorney with ...

Apply Now

Litigation Attorney


Seattle office of a BCG Attorney Search Top Ranked Law Firm seeks litigation attorney with 5+ years ...

Apply Now


To Top