Legal News

Barilla Pasta Chairman Holds the Line Supporting his Anti-Gay Ad Policy
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Barilla Pasta

The world’s largest pasta company has refused to represent gays in its “family oriented” pasta advertisements. Guido Barilla wrote in a post on Barilla’s Facebook page that he prefers a “traditional” family. He has issued a half apology, but he has refused to feature gays in his company’s ads.

“I apologize if my words generated misunderstandings or controversy or if they hurt some people’s feelings. When Guido interviewed on “La Zanzara” an Italian radio show, he said that he “simply wouldn’t consider showing gays in commercials for one of his brands because it touts a ‘perfect family.’

  
What
Where


Guido Barilla: Huffington Post

He continues to go on and say that the “sacral family” remains one of the company’s core values. “Our family is a traditional family.” He stunned the world by saying that if gays like Barilla pasta, and advertising policies, they will go on and eat that pasta. And if gays don’t like it, they’ll eat someone else’s pasta, according to the Huffington Post.

In a long winded speech the chairman of the Barilla group says that he wouldn’t do a commercial with homosexual family members not because he doesn’t respect them, because he acknowledges that they have their rights without infringing on other people, but rather that he doesn’t “agree with them” and that he wants to “talk to traditional families.”

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




He continues to underline his belief in the importance and the “centrality of the women’s role in the family.” He finishes by saying that without any disrespect intended the pasta company chose to represent the family it believes in, which is a “symbol of hospitality and affection for everyone.”

A media firestorm has ensued since Guido Barilla first commented and spoke out against gay marriage, and calls to boycott the brand have gone viral, especially utilizing twitter and social media. Former fans have targeted the company’s Facebook page to vent their outrage. #Boycott Barilla is a hashtag that mad pasta lovers are jumping towards to further their collective buying power into changing ad policy or reducing sales at the pasta giant. And so the discussion on the nature of marriage in our societies at home and abroad continues in a corporate context.



Image Credit: CNN & Barilla



 

RELEVANT JOBS

Associate Attorney

USA-CA-Santa Ana

La Follette, Johnson, a prestigious litigation defense firm in business for over 50 years, specializ...

Apply now

Staff Counsel - Home Office Claims

USA-MN-Owatonna

As Staff Counsel for Home Office Property and Casualty Claims you will provide legal counsel and rec...

Apply now

Attorney - Assistant Attorney General

USA-IL-Chicago

The Revenue Litigation Bureau is responsible for recovering debts owed to state agencies. Those case...

Apply now

Assistant Attorney General - Child Support Enforcement

USA-IL-Joliet

The Child Support Enforcement Division of the Illinois Attorney General’s Office is seeking an...

Apply now

BCG FEATURED JOB

Locations:

Keyword:



Search Now

Education Law Attorney

USA-CA-El Segundo

El Segundo office of a BCG Attorney Search Top Ranked Law Firm seeks an education law attorney with ...

Apply Now

Education Law Attorney

USA-CA-Carlsbad

Carlsbad office of a BCG Attorney Search Top Ranked Law Firm seeks an education law attorney with 4-...

Apply Now

Education Law and Public Entity Attorney

USA-CA-El Segundo

El Segundo office of a BCG Attorney Search Top Ranked Law Firm seeks an education law and public ent...

Apply Now

Most Popular

SEARCH IN ARCHIVE

To Top