Legal News

Coca Cola’s ‘Simply Orange’ Faces Lawsuit
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

In a lawsuit reminiscent of the one on Splenda’s ‘made from sugar, tastes like sugar,” a lawsuit filed against Coca Cola on Friday claims that “Simply Orange” is misleading as the branded beverage is not simple orange juice and contains other additives and constituents.

The lawsuit, filed in an Illinois federal court claimed that the alleged product depended upon added flavors to reach the aroma not found in nature. The product undergoes heavy industrial processing that tweaks the simple orange juice to artificial consistency, looks, and smell. The plaintiff accused Coca Cola of fraud and misrepresentation and is seeking class-action status.

The plaintiff, Randall Davis, says that the product labeled “100% Pure Squeezed Orange Juice … for personal, family, or household purposes,” misleads the consumers.

  
What
Where


Coca-Cola spokeswoman Susan Stribling told the media in response to the lawsuit that the products of the company’s ‘Simply’ and ‘Minute Maid’ juices are properly labeled in full accordance with FDA regulations.

But this is not about those FDA regulations, but about what Splenda had to pay through its nose for claiming ‘made from sugar.’

The spokeswoman for Coca Cola said “This lawsuit has nothing to do with misleading consumers and everything to do with lining class action lawyers’ pockets … it is a meritless case against which we will vigorously defend ourselves.”

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




However, the Illinois court found sufficient prima facie merit to admit the lawsuit.

The lawsuit alleges that chemically engineered ‘flavor packs’ are added to Simply Orange, while consumers pay a premium price for the product due to their belief that the product is fresh and unadulterated with anything artificial. The lawsuit claims “Coca-Cola misrepresented that Simply Orange was 100% pure and natural orange juice when in fact it was not.”



An earlier suit on similar lines against Taco Bell for misrepresenting the amount of beef in its products hit the headlines last year, but was voluntarily withdrawn by the plaintiff after Taco Bell strongly disputed the allegations.

The case in U.S. District Court, Northern District of Illinois is Randall Davis, on behalf of himself and all others similarly situated, v. The Coca-Cola Company, 12-cv-02391.



 

BCG FEATURED JOB

Locations:

Keyword:



Search Now

Complex Litigation Attorney with 3-5 years of arbitration experience

USA-FL-Miami

Miami office of our client seeks complex litigation attorney with 3-5 years of law firm experience i...

Apply Now

Senior Business & Commercial Litigation Attorney

USA-CA-Irvine

Irvine office is seeking a business and commercial litigation attorney with 5+ years of experience. ...

Apply Now

Commercial Litigation Attorney with 1-3 years of experience

USA-TX-Dallas

Dallas office of our client seeks litigation attorney with 1-3 years of experience. The candidate wi...

Apply Now

Labor and Employment Attorney with 3-4 years of litigation experience

USA-CA-Los Angeles

Los Angeles office of our client seeks labor and employment attorney with 3-4 years of litigation ex...

Apply Now

RELEVANT JOBS

Estate Planning Paralegal

USA-VA-Williamsburg

ESTATE PLANNING PARALEGAL Full time position in the Williamsburg Office of a regional, multi-o...

Apply now

Legal Assistant / Paralegal

USA-CA-Santa Cruz

Atchison, Barisone & Condotti, APC is a boutique law firm located in downtown Santa Cruz specializin...

Apply now

ERISA Associate

USA-DC-Washington

Mooney, Green, Saindon, Murphy & Welch, PC, a midsize union-side labor law and employee benefits law...

Apply now

Receptionist and Phone Agent for Legal Office

USA-AZ-Phoenix

Job Summary -Receptionist and Telephone Intake Specialist Position Available- At the Law Offic...

Apply now

Most Popular

SEARCH IN ARCHIVE

To Top