Apple’s Glass Storefront Breaks Nose, Inspires $1 Million Suit
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In a line of Windex television commercials, a pair of crows jeer and laugh when unsuspecting humans walk face first into their own sliding glass doors, which were a little too clean to be seen. Evelyn Paswall ain’t laughing. The 83-yearold woman is suing Apple for a cool million for not properly marking their trademark see-through glass doors, which resulted in a broken nose.

As her lawyer stated, “Apple wants to be cool and modern and have the type of architecture that would appeal to the tech crowd. But on the other hand, they have to appreciate the danger that this high-tech modern architecture poses to some people.”

He charges, therefore, that Apple “was negligent … in allowing a clear, see-through glass wall and/or door to exist without proper warning.” Her collision took place December 13, 2011.


Paswall, who once worked as a fur-company vice president, smacked the winodw at an Apple store in Long Island. Said her attorney: “The stereotypical Apple customer is a Gen-Y person or a teenager or a college student, but they have to realize that the elderly generation are their customers, too.”

The unfortunate results of this suit, if it is successful, will be an aesthetically annoying “beware of glass” sticker marring the clever architectural design.

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