Legal News

“80,000 Patents” the Advertised Selling Point of Mercedes-Benz E-Class
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Sports car advertisers usually croon about the excellence, elegance, and implied ability of their car to let you triumph over your neighbors. Mercedes-Benz’s latest E-Class series of luxury sedans is instead advertising how much legal strategizing went into their cars.

“To hold a patent that has changed the modern would define you as an innovator,” the commercial voice dramatizes. “To hold more than one patent of this caliber would define you as a true leader. To hold over 80,000…well, that would make you the creators of the 2012 Mercedes Benz E-Class.”

  
What
Where


With the standard commercial logic of MORE = BETTER, the commercial is putting the accent on their IP portfolio.

The E-series was named, belatedly, for a fuel injection innovation — “Einspritzmotor” — invented in the 1950s, which now comes standard on all their cars. The ‘E-class’ name was first assigned to their 1994 line, when Mercedes changed their notation system from naming their cars the 400E/500E to the E420/E500.

The series is Benz’s most important line of vehicles. Among the patents applied to the 2012 series, which will carry on into their 2014 lines, which it is calling its “Real Design Revolution,” most of the changes in the vehicle regard luxury items such as improved night vision assistance that detects animals in the road, a dynamic light assistant that prevents oncoming drivers from being blinded, intelligent lane assistance that warns you if other drivers are shifting lanes without seeing you, and a stereo camera that sets dampers based on the driving conditions.

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




The 5.5 – liter V-8 in the E63 AMG, however, is carrying over its patent, though some of the other models will get engine upgrades.

The Mercedes in the commercial cruises an empty scenic road and is trailed by a tornado of its 80,000 patents. Perhaps the designers wanted to enhance their selling power with all the legal work that went into their new line.





 

RELEVANT JOBS

Legal Assistant / Paralegal

USA-FL-Sanford

Sanford / Lake Mary, Florida law firm specializing in health law, civil litigation and medical malpr...

Apply now

Patent Attorney

USA-OH-Cleveland

Mid-size Cleveland law firm is seeking a Patent Attorney with a minimum of two years\' experience in...

Apply now

Associate Attorney Position

USA-DC-Washington

LITIGATION FIRM IN WASHINGTON, DC ASSOCIATE POSITION: Desired candidates will possess a minimum o...

Apply now

Digital and Traditional Entertainment & Business Transactional Attorney

USA-CA-Los Angeles

Morrison Rothman LLP is seeking an attorney with 1 to 3 years of experience handling intel...

Apply now

BCG FEATURED JOB

Locations:

Keyword:



Search Now

Labor and Employment Associate Attorney

USA-IL-Chicago

Chicago office of a BCG Attorney Search Top Ranked Law Firm seeks a labor and employment associate a...

Apply Now

Mid-level Commercial Real Estate Associate Attorney

USA-CO-Denver

Denver office of a BCG Attorney Search Top Ranked Law Firm seeks a mid-level commercial real estate ...

Apply Now

Family Law Associate Attorney

USA-CA-Murrieta

Murrieta office of our client seeks an associate attorney with family law experience.

Apply Now

Most Popular

SEARCH IN ARCHIVE

To Top