Legal News

Ski-thru Starbucks Monopolizes the Market
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

In their conquest to saturate the market and earth’s terrestrial geography, Starbucks is letting their attitude determine their altitude. Dominating all four corners of the busiest street corners of major cities was mere child’s play. There are other places to stick a Starbucks: undersea laboratories, moon landings, or, most recently, alpine slopes. Specifically, Starbucks has opened a shop at the Squaw Valley Ski Resort, at an elevation of 8,000 feet, where patrons can grab coffee while still decked in skis and snowboards

“We worked closely with the design team at Starbucks to create a one-of-a-kind experience that we know our guests will truly enjoy,” said Andy Wirth, Squaw Valley’s president and CEO. “Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes.”

There is no report whether Starbucks has admitted to plans on putting a similar store on every other slope in the ski resort market. If the gimmick does more than boost initial sales, starbucks may have found more crevices to plant its franchise. From mountain summits to international space-labs, not even the sky is the limit.

  
What
Where


The idea came from JT Homes, a base jumper who often drinks coffee while skiing.  Perhaps the idea of a Mt. Dew extreme sports center placed halfway down the slope held less appeal?



 

RELEVANT JOBS

Paralegal / legal assistant

USA-NY-Southampton

Law firm seeks full time paralegal or legal assistant.  Experience in land use and real estate ...

Apply now

Paralegal

USA-NY-New York City

    TITLE:            &#...

Apply now

Associate Attorney

USA-CA-Sacramento

Qualification Requirements: Candidate must possess the requisite knowledge, skills and capability...

Apply now

Patent Paralegal

USA-TX-Austin

Boutique patent firm seeks experienced patent paralegal to support a small group of attorneys. This ...

Apply now

BCG FEATURED JOB

Locations:

Keyword:



Search Now

Commercial Litigation Associate Attorney

USA-MA-Boston

Boston office of a BCG Attorney Search Top Ranked Law Firm seeks a commercial litigation associate a...

Apply Now

Foreclosure Attorney

USA-GA-Atlanta

Atlanta office of a BCG Attorney Search Top Ranked Law Firm seeks foreclosure attorney with experien...

Apply Now

Foreclosure Attorney

USA-TN-Memphis

Memphis office of a BCG Attorney Search Top Ranked Law Firm seeks foreclosure attorney with experien...

Apply Now

SEARCH IN ARCHIVE

To Top