According to the footage, TEDxManhattan 2011 Fellow Stefani Bardin created the video to demonstrate the effectiveness of her latest “smartpill” project on processed and unprocessed food. Stefani is engaged in a work that explores the influence of corporate culture and industrial food production on our food system. According to the footage description: “These investigations take the form of single and multi-channel videos and immersive and interactive installations.”
The videos were show using M2A and SmartPill devices while working with gastroenterologist Dr. Braden Kuo at Harvard University.
The videos show Top Ramen noodles taking significantly longer time to get separated within the digestive system in comparison to homemade noodles, and the synthetic dyes used in ready-made food staying on without breaking down inside the intestine.
Comments on the footage made by the public, however, show a general refutation by Top Ramen lovers and others.
Many people said that they know organic food was healthier, but had no recourse, because their economic budgets could afford only the cheaper ready-made food.
However, the footage is an interesting study on showing visually, how the digestive system works on ingested food, and how dyes and other materials included within food interact and break down within the body.
There were also skeptic remarks on the video with many observing that the Top Ramen noodles seemed swallowed whole without chewing. However, proponents argued that nobody spent hours chewing noodles but that they were usually swallowed once they were fit to be swallowed in small pieces.