Am Law reported that in the run for the strongest legal brands, Skadden was followed by Jones Day.
The study was based on telephonic interviews with more than 900 clients, all of which are big companies with a majority of them reporting revenues over $1billion. A number of factors were considered when computing the results such as immediate recall value, favorability, suitability for high value work, expertise in important practice areas etc.
Skadden scored the highest on recall value followed by Jones Day. However on the favorability and fame factor, Jones Day led the race followed by Skadden.
According to Lisa Hart Shepherd, Chief Executive at Acritas, “At the most basic level, strong brands have the power to help firms win business, build client loyalty and generate client referrals.”
Acritas’ study proves as false all talk of building national and international brands. The study showed up regional favorites such as three Texas-based firms scoring the highest in the south. For practice areas too, there were hot favorites such as Skadden, Kirkland, Jones Day, Gibson, and Sidley for high-end litigation and Skadden, Wachtell, Jones Day, Sullivan, and Latham for M&A.
Here are the top 25 brands as reported by Am Law:
1. Skadden
2. Jones Day
3. Kirkland & Ellis
4. Sidley Austin
5. Wachtell
6. Latham & Watkins
7. Baker & McKenzie
8. Morgan Lewis
9. Gibson Dunn
10. Sullivan & Cromwell
11. DLA Piper
12. Mayer Brown
13. Hogan Lovells
14. Fulbright & Jaworski
15. Cravath
16. Weil Gotshal
17. Baker Botts
18. Shearman & Sterling
19. K&L Gates
20. Vinson & Elkins
21. White & Case
22. Morrison & Foerster
23. Davis Polk
24. Wilmer
25. Simpson Thacher