Kim Kardashian is suing Old Navy for airing a commercial with her lookalike, Melissa Molinaro. However, the fashion company does not plan to take the lawsuit sitting down. The Gap has a specific plan of action to win this case against Kardashian. Her reputation leaves little to be impressed about, and the Gap wants to make sure that juries understand that. With such a poor reputation throughout the nation, how could advertising her be a good thing for the company? At least, that’s the mindset that The Gap plans to present to the court. The Hollywood Reporter explains The Gap’s plan of action, as it continues to delve deeper into its investigation of Kim’s reputation:
Lawyer Louis Petrich has put together a plan that seeks to ferret out Kardashian’s true worth as the two sides engage in a discovery process that’s expected to take up much of this year. Among the documents sought by Petrich are financial records that show how much Bebe and Sears earned by making deals with Kardashian and why Bebe dropped Kardashian. The clothing retailer ditched the reality star about the same time that The New York Times published a particularly scathing review that described Kardashian’s Manhattan pop-up store as a “fashion desert”.
The moves could be in anticipation of making an argument similar to those in defamation cases where a defendant asserts the plaintiff is “libel-proof,” with a reputation so stained that no injury could cause true damage. Or maybe The Gap aims to show that Kardashian is no Molinaro, best known up until now for her appearance on MTV’s Making the Band 3, and that Kardashian could never sing and dance like her doppelgänger.
Among the most noteworthy possible witnesses in this case is Miami Dolphins running back Reggie Busy, one of Kardashian’s ex-boyfriends. The Gap wants Bush’s testimony. Bush reportedly began dating Molinaro after the Old Navy commercial came out and the defendants are going to make Bush’s relationships with both Kardashian and Molinaro an issue.
It is uncertain whether Reggie Bush will add value to The Gap’s stance in the lawsuit. At best, he may offer low blows regarding Kim. This will definitely add fuel to the fire as The Gap does its best to bring to light Kim’s horrid reputation. However, since the Kardashian clan thrives and gains more power from comments about Kim’s sex, The Gap’s strategy can either exalt her more or take her under.