Breaking News

Kim Kardashian Dropped from Skechers Super Bowl Ad This Year
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Last year, Kim Kardashian was featured in a sexy ad for Skechers that was alluding more to her infamous sex tape than football games or shoes. Skechers is featuring a dog in its Super Bowl spot this year instead of the reality star. The Kardashian ad showed Kim writhing around with a man while posing and teasing and then finally showing her sneakers. This year’s advertisement will feature a dog wearing shoes racing a group of greyhounds.

An executive with Skechers, Leonard Armato, said that the switch is less to do with Kim’s bad publicity recently and more with the company’s decision to promote a high-tech shoe.

  
What
Where


“Kim got us more attention than we ever dreamed,” he said. “We have to establish Skechers as more than a lifestyle company.”

The real reason could be the fact that Kim’s line of shoes, ShoeDazzle, has grown much larger over the past year and there could be a competition issue that could not be resolved.

The company has issued a statement regarding Kardashian being removed from their television ads for this year’s Super Bowl:

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




“Kim Kardashian has had a tremendously positive effect on the Skechers brand. Not only did Kim’s Skechers Super Bowl ad generate over 1.6 Billion positive media impressions for Skechers, but she played a big part in Skechers moving up last year from 388 to 99 among companies with the highest brand trust.

While Kim’s contract with Skechers simply came to an end at the end of last year, we continue to have a great relationship with her as we do with all the other talent who have worked with the brand over the years. To say that she was “dropped” or “replaced” is misleading and untrue. Skechers has enjoyed and continues to enjoy the relationship with Kim, and in fact we continue to discuss ways that we may work together in the future.”





 

Interesting Legal Sites You May Like


BCG FEATURED JOB

Locations:

Keyword:



Search Now

General Municipal Law Attorney with land use experience

USA-CA-Oakland

Oakland office of our client seeks general municipal law attorney with experience advising public ag...

Apply Now

Senior Land Use Attorney with experience

USA-CA-San Francisco

San Francisco office of our client seeks senior land use attorney with 7+ years of experience. The c...

Apply Now

Immigration Attorney with portable business

USA-VA-McLean

McLean office is seeking an immigration attorney with $500,000+ in portable business.

Apply Now

Attorney with 1-2 years of business immigration experience

USA-IL-Chicago

Chicago office of our client seeks attorney with 1-2 years of business immigration experience. The c...

Apply Now

RELEVANT JOBS

LITIGATION ATTORNEY

USA-CA-Emeryville

Boutique East Bay litigation defense firm is seeking a junior to mid-level attorney. Candidates for ...

Apply now

Managing Director, Litigation Finance Investments

USA-FL-Tampa

Title                ...

Apply now

Contract Associate

USA-CA-Sausalito

Seeking lawyer with at least 2 yrs experience in complex real estate transactional matters, with wil...

Apply now

Products Liability & Mass Tort Litigation Associate

USA-GA-Atlanta

The candidate must have 1- 5 years of civil litigation experience, preferably with some background i...

Apply now

Most Popular

SEARCH IN ARCHIVE

To Top