Cravath Considers Marketing Team
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)

Corporate law firm Cravath, Swaine & Moore plans to employ new tactics to help drum up business, according to a report today in The American Lawyer.

The venerable New York-based firm is considering adding a four-person marketing team, which would provide an array of services, anonymous sources told the publication. It would include finding work assignments “that fit within the firm’s history” and promoting the firm to industry publications that provide law firm rankings.

The American Lawyer points out the changes “will not necessarily represent a sea change for the firm,” because two of the hires would fill existing positions that are currently vacant.


A Cravath spokesman would not comment on the story. The American Lawyer notes the news has caused some surprise in the legal world, but that it appears to be a sign of the times. 

Cravath saw a 7 percent increase in revenue in 2009 to $569 million. The firm had 477 lawyers, an 8 percent jump from the previous year.

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!



Associate Attorney


DTC based firm is looking to add an additional associate to join our growing practice. The associate...

Apply now

Associate Attorney


Gillmore & Wilson: Attorneys at Law Job-type: Full-time Title: Associate Attorney Gillmore ...

Apply now

Family law attorney Westlake Village

USA-CA-Westlake Village

ZFLG is a boutique family law firm serving LA and Ventura Counties. We want to hire an experien...

Apply now

Estate Administration / Probate Paralegal


I am looking for a part-time paralegal or legal assistant who is experienced, adept and proficient w...

Apply now




Search Now

Senior Wealth Management Group Associate Attorney

USA-CA-San Diego

San Diego office of our client seeks Senior Wealth Management Group Associate Attorney with 9 years ...

Apply Now

Bankruptcy Associate Attorney

USA-CA-Los Angeles

Los Angeles office of a BCG Attorney Search top ranked law firm seeks Bankruptcy Associate Attorney ...

Apply Now

Tax Attorney


Miami office of our client seeks Tax Attorney with 2 years of experience. The candidate should be li...

Apply Now

Most Popular


To Top