Jaffe Associates Gets New Name
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)

Jaffe Associates has been rechristened Jaffe PR in response to what it calls a “shift in the legal marketing industry.”

The legal marketing company explained in a press release that “the term public relations no longer accurately describes what we do for law firms. The more accurate term for our practice is law firm public reputation.”

Jaffe PR describes “law firm public reputation” as the blending of traditional public relations’ tools with new technologies such as social networks, optimized content and Internet marketing.


“Building a solid reputation requires more relationships with more constituents than ever before,” said Liz Lindley, senior vice president of Public Reputation Services. “A law firm’s audiences now span much wider than ever before: prospects, clients, referral sources, laterals, employees, bloggers, journalists, rankings’ publishers, event organizers and more.”

A new Web site has been launched to go along with the name change, which utilizes Web 2.0 tools including blogs and video.

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!


Interesting Legal Sites You May Like




Search Now

Attorney with 7-10 years of business litigation experience

USA-CA-Century City

Small to mid-size Century City law firm is seeking an attorney with 7 - 10 years of business litigat...

Apply Now

Trust and Estate Attorney with 5-8 Years Experience


Mid-sized law firm in Wellesley is seeking a trust and estate attorney with 5-8 years of experience....

Apply Now

Project Finance and Energy Attorney with 6 years of experience


Chicago office of top firm seeks class 2012 associate with energy and project finance experience.

Apply Now

IP Patent Prosecution Agent with 2-4 years of physics experience


Milwaukee office of our client seeks IP patent prosecution agent with 2-4 years of experience. The c...

Apply Now


Corporate / Commercial Attorney | Lebanon, NH


Downs Rachlin Martin PLLC seeks an experienced corporate / commercial attorney to join its Lebanon o...

Apply now

Business Law Junior Associate | Burlington, VT


Downs Rachlin Martin seeks associate attorney with 1-3 years of experience to join its Commercial an...

Apply now

Business Law Associate | Burlington


Downs Rachlin Martin is seeking an attorney with 4 to 8 years of experience to join its very busy pr...

Apply now

Trademark & Business Law Associate | Burlington, Vermont


Downs Rachlin Martin PLLC (DRM) is seeking an Associate attorney with 1-3 years of trademark and tra...

Apply now

Most Popular


To Top