Home

New FTC Guidelines Not Targeted at Bloggers
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

On October 5th, the FTC released new guidelines relating to disclosure of gifts or money paid to anyone that endorses a product. Under the new guidelines, which the FTC stressed today do not have the force of law, bloggers were concerned that they might have to list pages of disclosures or face stiff fines. Today, Mary Engle, associate director for advertising practices at the FTC’s Bureau of Consumer Protection, reassured bloggers that the FTC is not looking over their shoulder. The occasional freebie will not trigger a duty to disclose, but a steady stream of gifts might still require a blogger to make a disclosure when writing about a company or product. She went on to say that the FTC is looking at black and white cases, and “We’re not interested in playing gotcha in the gray areas”.

In the interests of full disclosure – nobody has given me a single darn thing, and I have such nice things to say about everyone. Where’s the love?

  
What
Where




 

Interesting Legal Sites You May Like


BCG FEATURED JOB

Locations:

Keyword:



Search Now

Business Litigation Attorney

USA-CA-Santa Monica

Santa Monica office of our client seeks business litigation attorney with 1-3 years of experience. T...

Apply Now

Intellectual Property Litigation / Enforcement Associate Attorney

USA-CA-San Francisco

San Francisco office of our client seeks intellectual property litigation / enforcement associate at...

Apply Now

Corporate Attorney

USA-CA-Menlo Park

Menlo Park office of sophisticated boutique firm is seeking a corporate attorney with experience in ...

Apply Now

School District Associate Attorney

USA-NY-Syracuse

Syracuse office of our client seeks school district associate attorney with 2+ years of experience. ...

Apply Now

RELEVANT JOBS

Search Docket Administrator

USA-IL-Evanston

Cardinal Intellectual Property is seeking an administrator to help perform a variety of tasks within...

Apply now

Associate - Mid-Level - GL Group

USA-NY-Valhalla

Defense firm seeking mid-level associate for Westchester office to fill General Liability position. ...

Apply now

Hotline & Training Managing Attorney (IMMIGRATION)

USA-NY-New York City

The Hotline & Training Services Managing Attorney will guide, develop, and supervise the Hotline sta...

Apply now

Litigation paralegal

USA-TX-Dallas

We are looking to immediately hire a responsible, highly organized, self-motivated litigation parale...

Apply now

SEARCH IN ARCHIVE

To Top