Free Market Evaluation - Send us your resume and we will give you free feedback
Popeyes Shift Manager Fired for Allowing Gunman to Take $400
Popeyes Shift Manager Fired for Allowing Gunman to Take $400
Uber Sued for Refusing to Taxi Guide Dogs of the Blind
Uber Sued for Refusing to Taxi Guide Dogs of the Blind
Comcast and Time Warner to Discuss Merger with Department of Justice
Comcast and Time Warner to Discuss Merger with Department of Justice
Upon Net Neutrality Rules Being Published, Legal Challenge Filed
Upon Net Neutrality Rules Being Published, Legal Challenge Filed
Legal Job Listings
Download PDF

Supreme Court Rules in Favor of Pom Wonderful Against Coca-Cola View Count: 279

POM-v-Coke-at-the-Supreme-Court-Who-came-out-on-top_strict_xxl

On Thursday, the Supreme Court agreed with Pom Wonderful in its false advertising dispute with Coca-Cola Co., according to The Associated Press. The ruling came in at 8-0 that Pom could move forward with its lawsuit that labels on the “Pomegranate Blueberry” drink from Coke’s Minute Maid division is misleading. The reason that it is misleading is because 99 percent of the drink is grape and apple juice.

Coke had won in lower courts because the label follows the laws of the Food and Drug Administration. The Supreme Court decided to reverse the ruling when it found that the juice label misleads consumers for multiple reasons even though the label complies with the FDA.

The opinion of the court was written by Justice Anthony Kennedy, which focused on the details of the drink. The product has just 0.3 percent pomegranate juice, 0.2 percent blueberry juice and just 0.1 percent raspberry juice. Justice Stephen Breyer did not participate in the case.

Get JD Journal in Your Mail
Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




The argument from Coke that permitting a deceptive label claim will interfere with national uniformity under the laws of the FDA was also rejected by the court.

The lawsuit against Coke was filed in 2008 when Pom began losing market share to Minute Maid’s “Pomegranate Blueberry Flavored Blend of 5 Juices.” The words “Pomegranate Blueberry” appear larger than all other words in the title and there is a picture of a pomegranate that towers above the other fruits on the drink.

Roll Global, the parent company of Pom, said the following in a statement: the decision “will translate into higher assurance for consumers that the labels on beverage and food are accurate.”

Claudia Vetesi is an attorney who specializes in false advertising class action lawsuits. Vetesi said, “Now a company could make sure its label complies with FDA regulation, but that doesn’t mean they won’t get sued. This chips away at the primacy of the FDA.”

Pom has a deceptive advertising case pending against it from the federal government. The lawsuit stems from the claim that pomegranate juice can help treat or prevent heart disease, prostate cancer and other issues. The lawsuit from the Federal Trade Commission is still pending in the U.S. Court of Appeals for the D.C. Circuit.

Supreme Court Rules in Favor of Pom Wonderful Against Coca-Cola by

Tagged: , , ,

Posted by on June 13, 2014. Filed under Business News. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

 

 

Job of the Day
Real Estate Paralegal
USA-TX-San Antonio
Fantastic opportunity to handle sophisticated commercial real estate transactions covering the buying, selling, developing, and leasing of raw land, established developments, and related commercial re...


Apply now

Related Posts: