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Apple Wins Patent to Page-turning Animation [post_view]

I posted this news under the “Shocking” category, because for millions of internet users who have been using page-turning or page-flip animation for years, this would come as a shocker. It would also come as a shocker to those public and private institutions that use such page-turning animation on platforms like Issuu or on the websites or even wordpress blogs with flash animations.

According to the Apple Insider, on Tuesday, among a multitude of patents, Apple was also provided rights to the page-turning animation.

Much of page-flip animation has long been open-source, and in some cases, like the Laputa Book Reader used on the Android platform, dates back to 2010, while Apple made its patent application in 2011. I just checked my own pageflip app purchase and that was in October 2008. And I had purchased only after page-curling and page-flipping animation had already become mainstream.

We do not yet know how far Apple is going to push this patent down our throats, but if the Samsung war on points like rectangles with rounded corners is any indication, a lot of mid-sized companies may face imminent doom.

As far as I am aware there are many applications being sold on the internet from at least 5-7 years ago, which use page-flipping or page-turning, exactly as shown in the patent diagram posted on Apple Insider.

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This would be going down hard, if I had to give up on most of my favorite platforms and long purchased apps like pageflip and Issuu.

Apple Insider reads, “The page turning animation IP was first filed for in December 2011 as an ornamental design for a display screen. Much like other Apple design patents, the basic line drawing is adequate enough to get the basic feel for the animation.”

Possibly, the patent for the page-turning animation is only for iOS apps, but none of us can tell the future.

The image used in this article is courtesy of Apple Insider.


To millions of users using page-turning or page-flip animation for years, this news would come as a shocker when Apple is provided patent law to the page-turning animation. Many applications being sold on the internet, which use page-flipping or page-turning with apps like page flip and Issuu, this news is not easy to digest. According to an Apple insider, the patent for the page-turning animation is only for iOS apps, but none of us can predict the future.

12 Responses to “Apple Wins Patent to Page-turning Animation”

  1. Insanity! I published an interactive “book” called The Lost Pharaoh on AOL’s original servers way back in 1994. Clicking on the pages triggered an animated page turn.

    Ironically, this was done with apple’s original Hypercard software.

    The patent system is for shite.

  2. HM says:

    How do we read eBooks after this???

    In a few years, Apple is going to sue trees for growing fruits that resemble their company logo :)

  3. Chris says:

    I hate page turning animations. Slow and cumbersome.

  4. Bobby says:

    I heard that Apple is submitting a patent on a circular device that can roll on the ground and has the ability to have center pole connected between two of these circular devices for better stability. They are going to call it a wheel.

  5. Chris says:

    Thank you. I’m glad there are people who recognize Apple patents for what they mostly are: ridiculous and abusive.

  6. Sean says:

    Apple sucks and I look forward to the eventual day when they go bankrupt.

  7. edd says:

    Looks like the US Patent Office is a monopoly and/or totalitarian government branch. The lawsuits based on existing US patent infringements should be thrown out or put hold until two, three more of such offices exist to review patents, to ensure check and balance and correctness on giving patents to ideas and designs.

  8. Ron says:

    Are you breaking kidding me? Apple… You will suffer in the long run. You need to be put in your place. Sorry company.

  9. Ron says:


  10. Anonymous says:

    Clearly since Apple is so precise about their patents, and the fact that a rounded corner is important, we can deduce from the diagram shown that the page turning patent only applies if you also have two tine rectangular boxes on the page in the top left hand corner.

    Seriously though, Apple has done this for years – look at what they did to Digital Research Gem which was way ahead of its time. The problem here is the US patent courts need a shake-up and get staffed with people who have common sense.

  11. HellcatM says:

    This sickens me but doesn’t shock me. apple seems to be getting away with everything in the U.S. lately. Is there something illegal going on? Have they learned how to control people minds (joke). Somethings going on and it has to be found out. There has to be a government agency or journalist that sees this and wants to get to the bottom of this.

  12. Bryan says:

    Ironically the first time I ever saw the “Apple” style page turn in an app was when Adobe did it with Flash as a demo for a version of flash about 7 or 8 years ago. You know, Flash, that old technology that is way behind the times according to Apply? Yeah, that one.

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Posted by on November 17, 2012. Filed under Shocking. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.