Breaking News

LG Advertises Their New IPS Screen by Pranking Elevator Riders to Think They are Dying
Download PDF

With a market saturated with every kind of commercial possible, businesses must hire creative people to make an ad with a difference. LG decided to prank innocent people (or actors pretending to be innocent people), to fool them into thinking they were about to die.

“So real it’s scary,” is the name of their ad, and it is designed to show-off their IPS displays. The commercial (see below) demonstrates how they made a faux-tile floor that was actually nine IPS screens. When the people get on the elevator and push for their floor, the sound effects go off and the seemingly safe tiles fall away, inspiring the hapless riders to leap for the rails and try to stand at the edge of the elevator.

Its an amusing stunt, but as usual, the commercial demonstrates the ingenuity of the commercial designers, not the product, because I imagine any of us would jump for the railing even if low quality tiles seemed to disappear from under our feet.

  
What
Where


The new screens are supposed to give users “consistency and less changes in color temperatures,” with screens that “offer a color impression identical to that of the original image.”

Perhaps their next commercial will set up a fake window made of LG screens and have a video taped man shoot a gun at them — “so real it’s scary.”

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




 

Most Popular

Legal Career Resources

September 27, 2016 Going In-house Is Career Suicide For Good Attorneys

Summary: The best attorneys should never give up on their career by going in-house. Read on to learn why. Read Why Going In-house Is Often the Worst Decision a Good Attorney Can Ever Make to learn more. Going in-house is […]

read more

SEARCH IN ARCHIVE

To Top