Free Market Evaluation - Send us your resume and we will give you free feedback
Law School Graduation Ceremonies Want Preet Bharara
Law School Graduation Ceremonies Want Preet Bharara
Lawsuit over Ability to Fire Tenured Professors Dropped
Lawsuit over Ability to Fire Tenured Professors Dropped
New Deans Aim to Create Smaller Classes at Suffolk, Cardozo Law Schools
New Deans Aim to Create Smaller Classes at Suffolk, Cardozo Law School...
Faculty Members in the Dark about Charleston Law Closing
Faculty Members in the Dark about Charleston Law Closing
Your profile matches an open legal position. Apply now!
Legal Job Listings
Download PDF

Students at Fordham Law Study Marketing View Count: 77

A group of students at Fordham Law School, with the help of professor Silvia Hodges, is marketing themselves as lawyers and they are still in school. Hodges has a Ph.d. in law firm marketing, which helps the students understand what they need to do to get their name out to the public. The students are urged to treat all of their classes as a business meeting and have to develop their own business plan. They are also required to blog often about a practice area and present practice pitches to hypothetical clients. While in class, the students are taught by law firm marketing directors and consultants instead of listening to lectures from legal scholars.

Hodges says that having a book of business will “protect partners from being deequitized, or worse, squeezed out during the recession.”

“Marketing is really important to your career,” Jordan Franklin, a second-year student, said. “It shouldn’t be a dirty word.”

Get JD Journal in Your Mail
Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!




Franklin has acquired a summer associate position in Florida but said he wants to begin his own firm. Franklin said that law schools assume students want to work in Big Law. “No one says you should start your own firm,” says Franklin.

Hodges said she did not have any problems convincing Fordham to teach this class but she did admit that when teaching practical issues at a law school, it does meet resistance. “Many schools hesitate offering too [many practical courses], perhaps fearing that might have too much of a vocational touch.”

Students at Fordham Law Study Marketing by

Tagged: , , ,

Posted by on May 10, 2012. Filed under Law School News. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

 

 

Job of the Day
Asbestos Trial Attorney
USA-NY-New York City
Our New York City office currently has an opening for a Asbestos Trial Attorney with 7+ years defending civil litigation matters. Extensive asbestos trial experience with multiple verdicts is required...


Apply now

Related Posts: