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SolicitorsSearch.com released a report on the impact social media and social networking sites can have as a low-cost marketing solution for law firms.
Using twitter for microblogging, for example, is an effective means of making a companies institutional identity more personal. Sharing information quickly to potential clients, as well as broadening the scope to an international audience are some of the other advantages.
Google uses a mechanism which prioritizes content that is both recent and relevant, thus blog writing is also amenable to receiving better search rankings.
The report also shows that one tool should not be used in isolation, and that it is important to utilize several of the popular mediums for social networking.
Attorney Career Resources is sponsored by BCG Attorney Search, the nation's leading placement firm, specializing in law firm placements.
Law firms of all sizes are being much more selective about who makes equity partner. Gone are the days where doing good work and putting in your time is enough to get you to a profit sharing level. Today, equity partners almost always have to prove that they can contribute their share to the firm. So what does this mean for associates and how can a two-tiered partnership track be beneficial? With a two-tiered partnership structure, associates get more time to prove themselves and also more time to determine whether partnership is the right goal for them. Two-tier partnerships (non-equity and equity) exist so the firm can train and develop associates into equity partners. The non-equity track to partner at most firms is on average, 6 years long. [...]
May 16, 2013 Read More