Last year we reported that Santa Clara University Law School was holding open houses in the virtual world of Second Life. Attorneys will soon be able to get their Continuing Legal Education (CLE) credits there as well. Jones Walker , under the guidance of Carol Thomas, has established a presence in the ViO office park located in Second Life. Thomas, who is the firm’s Chief Marketing Officer, has this to say about the new project: “There is no end to the opportunities that could be explored in this space. We just need to be willing to rethink the usual assumptions, and look at ways to use the tools offered in Second Life to reach new markets, new clients, and reduce the costs of being physically present in the real world.”
The physical appearance of a law firm office has some impact on how much a client trusts and is willing to pay his attorney. One wonders if clients will be willing to pay exorbitant legal fees for meeting with attorneys who look like cartoons.